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Journal Articles
Journal:
Internet Research
Internet Research (2017) 27 (5): 1209–1226.
Published: 02 October 2017
... 04 2017 23 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Online advertising Second screen Multi-channel attribution Social soundtrack Web analytics Web searching eWOM is defined as a “statement made by potential...
