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Keywords: Web map
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Journal Articles
An eye‐tracking investigation of internet consumers' decision deliberateness
Available to Purchase
Journal:
Internet Research
Internet Research (2011) 21 (5): 541–561.
Published: 12 August 2011
... whether the table format enhances deliberate decision making, while the web map weakens the process. In addition, deliberateness can be influenced by the decision orientation, i.e. emotionally charged or accuracy oriented. Thus, the paper further examines the effect of presentations across these two...
