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Keywords: Web purchase decision making
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Journal Articles
Journal:
Internet Research
Internet Research (2016) 26 (1): 22–37.
Published: 01 February 2016
...Richard A Owusu; Crispin M Mutshinda; Imoh Antai; Kofi Q Dadzie; Evelyn M Winston Purpose – The purpose of this paper is to identify user-generated content (UGC) features that determine web purchase decision making. Design/methodology/approach – The authors embed a spike-and-slab Bayesian...
