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Keywords: Web purchasing intent
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Journal Articles
Journal:
Internet Research
Internet Research (2016) 26 (1): 22–37.
Published: 01 February 2016
... variable selection mechanism into a logistic regression model to identify the UGC features that are critical to web purchase intent. This enables us to make a highly reliable analysis of survey data. Findings – The results indicate that the web purchase decision is driven by the relevance, up...
