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Keywords: Webometrics
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Journal Articles
Virality over YouTube: an empirical analysis
Available to Purchase
Journal:
Internet Research
Internet Research (2014) 24 (5): 629–647.
Published: 30 September 2014
...Gohar Feroz Khan; Sokha Vong Purpose – The purpose of this paper is to seek reasons for some videos going viral over YouTube (a type of social media platform). Design/methodology/approach – Using YouTube APIs (Application Programming Interface) and Webometrics analyst tool, the authors...
Journal Articles
Firm web visibility and its business value
Available to Purchase
Journal:
Internet Research
Internet Research (2014) 24 (3): 292–312.
Published: 27 May 2014
.... (2008) categorize inlinks from other web sites as a WOM channel. © Emerald Group Publishing Limited 2014 Webometrics Business value Shareholder value Advertising efficiency Online references Web visibility Web hyperlink analysis Web sites have different web visibility...
