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Keywords: Willingness to spend money
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Journal Articles
Journal:
Internet Research
Internet Research (2021) 31 (2): 613–634.
Published: 22 October 2020
... and willingness to spend money on the game character. Design/methodology/approach A total of 347 online game players participated in an online survey posted via the nationwide crowdsourcing web service Mechanical Turk in the US. A structural equation modelling was conducted using a maximum-likelihood...
