... of the dynamic interaction effects between patient-generated signals (i.e. herding and word-of-mouth signals) and physician-generated signals (i.e. central effort and peripheral effort signals) on online physician consultations. Design/methodology/approach This study adopts a dynamic panel modelling approach...

... of word-of-mouth advertising through influencer and referral marketing in the mobile game industry. This bridges the gap between game developers, gamers, and influencers, improving developers' understanding of user behavior and enabling more effective influencer and referral marketing campaigns...

..., the literature has paid no attention to envy as an engine of information sharing. This aspect is especially relevant when discussing platforms whose main goal is precisely information sharing and that offer fertile ground for upward social comparisons. Online social networks Word-of-mouth Emotions Envy...

... to continued use and positive word-of-mouth. The main objectives of this research are twofold: (1) to identify the most relevant antecedents of trust in the sharing economy; and (2) to identify which combination of these antecedents allows repurchase intention and positive word-of-mouth to be achieved...

... of this paper is to identify the antecedents of word-of-mouth (WOM) in the online SME’s context in terms of consumers “citing the site” to peers in personal communications. A research model integrates the determinants of retail website-specific positive WOM communication, and proposes that WOM about...