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Keywords: e-Loyalty
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Journal Articles
Journal:
Internet Research
Internet Research (2015) 25 (4): 542–561.
Published: 03 August 2015
...Shihyu Chou; Chi-Wen Chen; Jiun-You Lin Purpose – As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very pivotal. Yet, despite its importance, little research...
