... has been done on this issue. The purpose of this paper is to focus on female online clothing shoppers and aim to examine the mediators of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust. Design/methodology/approach – A total of 482 subjects who are female and have...

...-tailers may develop targeted strategies based on these four attributes in order to increase the likelihood that consumers will purchase from their web sites. E-trust Conjoint analysis Online reviews The growth in electronic commerce (e-commerce) has been extraordinary, with many...