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Keywords: e-Trust
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Journal Articles
Journal:
Internet Research
Internet Research (2015) 25 (4): 542–561.
Published: 03 August 2015
... has been done on this issue. The purpose of this paper is to focus on female online clothing shoppers and aim to examine the mediators of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust. Design/methodology/approach – A total of 482 subjects who are female and have...
Journal Articles
Journal:
Internet Research
Internet Research (2015) 25 (2): 169–183.
Published: 07 April 2015
...-tailers may develop targeted strategies based on these four attributes in order to increase the likelihood that consumers will purchase from their web sites. E-trust Conjoint analysis Online reviews The growth in electronic commerce (e-commerce) has been extraordinary, with many...
