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Keywords: eChannel
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Journal Articles
Incremental performance of an eChannel addition: Long-term and volatility consideration perspectives
Journal:
Internet Research
Internet Research (2014) 24 (1): 46–62.
Published: 28 January 2014
...Yung-Hsin Lee; Lily Shui-Lien Chen; I Fei Chen; Bing-Huei Lin Purpose – The purpose of this paper is to use the Black-Scholes-Merton option pricing model to evaluate the incremental performance of an eChannel addition. Design/methodology/approach – Data were collected from 53 Taiwan...
