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Keywords: eChannel performance
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Journal Articles
Incremental performance of an eChannel addition: Long-term and volatility consideration perspectives
Journal:
Internet Research
Internet Research (2014) 24 (1): 46–62.
Published: 28 January 2014
... investigating whether eChannel additions enhance firm financial performance are scant. No study has evaluated performance from a long-term perspective or from a volatility aspect (both are important considerations in eChannel performance evaluation). The research represents a pioneering work that empirically...
