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Keywords: Inconspicuous consumption
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Journal Articles
IIM Ranchi Journal of Management Studies (2026) 5 (1): 3–20.
Published: 25 March 2025
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Inconspicuous consumption Subtle luxury fashion Self-determination theory Motivation Inconspicuous luxury apparel India...
