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Keywords: Inconspicuous luxury apparel
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Journal Articles
IIM Ranchi Journal of Management Studies (2026) 5 (1): 3–20.
Published: 25 March 2025
... and extrinsic) of luxury consumers behind such inconspicuous luxury apparel choices. Design/methodology/approach Purposive sampling technique was employed to collect the data from the luxury respondents. Data were analysed using covariance-based structural equation modelling using AMOS-24 version...
