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Keywords: Motivation
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Journal Articles
IIM Ranchi Journal of Management Studies (2026) 5 (1): 3–20.
Published: 25 March 2025
...Rishi Raj Sharma; Shriya Shingari Purpose With the ever-increasing phenomenon of mass luxury, many luxury consumers are shifting from loud displays of logos on their clothes towards more subtle clothing that truly echoes their individualities. This study aims to examine the motivations (intrinsic...
