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Keywords: Self-determination theory
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Journal Articles
IIM Ranchi Journal of Management Studies (2026) 5 (1): 3–20.
Published: 25 March 2025
... culture and heritage of craftsmanship to the consumers in order to influence their motivations towards inconspicuous luxury apparel. Originality/value The study employs various internal and external motivators from self-determination theory to study the motivations behind the attitude towards...
