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Keywords: Technology acceptance model
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Journal Articles
IIM Ranchi Journal of Management Studies (2022) 1 (2): 108–123.
Published: 15 April 2022
...Razia Sultana Sumi; Mahjabeen Ahmed Purpose The purpose of this study is to explore the changing buying behavior of young Bangladeshi consumers in this pandemic situation toward online orientation. The major determinants of the technology acceptance model (TAM) and consumer value theory are used...
