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Analyzes the improvements in organizational behaviour needed to maximize the efficiency of information systems (IS). For this purpose, studies the mutual relationships among information technologies (IT), IS and organizational culture. Then, focuses on how the organizational culture influences this specific process distinguishing between informatic culture and informational culture, the latter being the one allowing an adequate implementation and development of the IS. Finally, underlines the cultural consistency which the implementation of an IS requires. In order to do this, measures the degree of technical and financial feasibility of the IS regarding the quantitative and measurable effort an organization must make to implement it, together with the consistency of this system with the pre‐existing culture. When considering the need for a cultural change, argues that the best choice is a “bubble‐like” cultural implementation.

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