Risking it all in the metaverse ecosystem: forecasting resistance towards the enterprise metaverse Available to Purchase

Mr Aman Kumar is a doctoral candidate in the Department of Marketing at the Indian Institute of Management Visakhapatnam, India. His research interests include metaverse, technology in marketing, innovation resistance and online communities. Aman’s research has been published in the International Journal of Hospitality Management, Technological Forecasting & Social Change, Journal of Consumer Behaviour, Australasian Marketing Journal, Journal of Global Marketing, Information Systems and e-Business Management and VINE Journal of Information and Knowledge Management Systems.

Dr Amit Shankar is an Assistant Professor in Marketing at the Indian Institute of Management Visakhapatnam, India. His research interests are in the areas of retaining, services marketing, and mobile banking. Amit’s research has been published in the International Journal of Hospitality Management, Journal of Business Research, Journal of Marketing Management, Journal of Retailing and Consumer Service, Technovation, Journal of Bank Marketing, Journal of Strategic Marketing, Australasian Marketing Journal, International Journal of Consumer Studies, Journal of Consumer Marketing, Australasian Journal of Information Systems, Journal of Enterprise Information Management, Journal of Global Information Management, and Marketing Intelligence & Planning, among others.

Dr Aqueeb Sohail Shaik is Assistant Professor of Strategy, Entrepreneurship and General Management at Jindal Global Business School, OP Jindal University, India. He holds Ph.D. in Strategic Management Specialization from the Department of Management Studies, Indian Institute of Technology Delhi (IITD), India, and Master of Technology (M.Tech.) in Engineering Management from Manipal Institute of Technology. He has published various research papers in leading international journals which include empirical and literature review papers. His research papers were presented and published as conference proceedings at some prestigious academic conferences such as British Academy of Management (BAM), Academy for Global Business Advancements (AGBA) and International Association for Management of Technology (IAMOT). His Research interests include strategic management, strategic thinking, strategic planning, organisational development, systems thinking, innovation, entrepreneurship, business development, system dynamics and structural equation modelling.

Dr Girish Jain has more than two decades of experience including a brief stint in financial services industry. He is a PhD and also holds post graduate degrees in management and commerce. He is also a Fellow of Insurance Institute of India (FIII). His teaching interests include corporate finance, business valuation, risk management and business simulation. He has published in various national and international journals and also engaged in guiding research students. His research interests include valuation, investment management, earning manipulation and risk management.

Dr Areej Malibari is a professor with a degree in computer science specializing in artificial intelligence applied in B2B and B2C. She has more the 40 publications in applications of AI in numerous fields like autonomous auctions, supply chain management, energy, education and medical diagnosis. She has also served on several boards, consultations and committees. Her research interests include the application of artificial intelligence, supply chain management, leadership, team building, project management, application of emerging technologies like metaverse, digital twinning, green hydrogen and autonomous mobility.