Silver lining in the cloud: digital technology as an intervention mechanism for women in developing online social capital to achieve resilience during crisis Available to Purchase

Dr Shenaz Rangwala is Assistant Professor in Marketing at Northumbria University, United Kingdom. Her broad research interest lies in consumer behaviour, particularly how consumption influences contemporary cultures, communities and individuals specifically women in transitional societies. Her research also examines issues related to sustainable consumption, gender and feminism in marketing and consumer culture. Shenaz’s research also explores role of technology in enhancing or reducing social and gender disparities. She particularly specialises in qualitative and visual research methods, and her work has been published in prestigious journals as well as presented in academic conferences.

Dr Elmira Djafarova is Associate Professor and Head of Marketing Subject Group at Northumbria University, UK. Elmira’s research areas include marketing communication strategies, social media effectiveness, digital influencers and Generation Z. Her recent publications explore social media and its effect on human behaviour and interaction. Elmira has published her research work in a range of journals, including Information Systems Frontiers, Computers in Human Behaviour and Journal of Advertising Research.