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Considers that complexity of relationships between organizational,human and technical factors involved in any technological change increases in cases of network‐based information technologies (NBIT), due to the multiplicity of institutional levels and the diverse nature of professional and organizational groups of potential users. Suggests that, to understand NBIT integration in organizational settings and practices, we must focus on the significance that various actors involved invest in the innovation. Argues that networked technologies cannot by themselves induce new forms of practice and change professional attitudes and behaviour. In fact, NBIT can result in reinforcement of existing practices that were intended to be changed.

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