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Keywords: AI assistant
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Journal Articles
Artificial intelligence or human: when and why consumers prefer AI recommendations
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2025) 38 (1): 279–303.
Published: 06 October 2023
... AI recommendations Product type Competence perception AI assistant The proliferation of artificial intelligence (AI) technologies has led to a substantial increase in the use of AI recommendations. In the domain of e-commerce (e.g. Amazon), personalized recommendations are generated...
