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Keywords: AI augmentation
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (7): 2357–2389.
Published: 08 November 2024
...Chengcheng Liao; Xin Wen; Shan Li; Peiyuan Du Purpose Companies increasingly leverage artificial intelligence (AI) to enhance human performance, particularly in e-commerce. However, the effectiveness of AI augmentation remains controversial. This study investigates whether, how and why AI enhances...
