...Amy Yau; Ben Marder; Stephanie O’Donohoe Purpose The purpose of this paper is to contribute to an understanding of the role of social media in negotiating and managing identity for transient migrants relating to the home and host culture during the acculturation process. Design/methodology...

..., it explicates how their acculturation and their dual cultural identity are expressed through the appropriation of the selfie phenomenon. Practical implications Since young British South Asians represent a significant, and distinct, market, organisations serving this market can marshal insights from...