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Keywords: Affective response
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2018) 31 (3): 886–907.
Published: 08 May 2018
...Chia-Lin Hsu; Yen-Chun Chen; Tai-Ning Yang; Wei-Ko Lin; Yi-Hsuan Liu Purpose Unique product design is a highlight of sustainable branding. The purpose of this paper is to investigate whether product design affects customers’ psychological responses (i.e. cognitive and affective responses...
