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Keywords: Algorithmic opacity
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Journal Articles
Taming the “techno-monster”: marketing managers' perceptions of AI systems and humanization challenges
Open Access
Journal:
Information Technology & People
Information Technology & People (2026) 39 (8): 80–104.
Published: 23 June 2026
...-driven empathy, (2) algorithmic opacity and explainability, (3) encryption and privacy concerns and (4) engagement, which are subsequently organized into an integrative framework that captures managerial concerns about the AI-driven marketing systems. These findings provide important insights...
