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Keywords: App engagement
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (6): 2390–2417.
Published: 06 September 2022
...Yi Liu; Xinlin Tang; Peigong Li; Xuan Wang Purpose This paper extends the current literature on app engagement to identify dynamic factors that affect app engagement and the value-creation pathway that connect these factors with app engagement. Design/methodology/approach Survey data were...
