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Keywords: App identity
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (6): 2390–2417.
Published: 06 September 2022
... collected from 299 app users to test the proposed research model. Findings The study found that the perceived effectiveness of evolution content and that of evolution speed impose both individual and joint positive effects on app identity, which serves as the mediation mechanism that connects...
