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Keywords: Attention
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Journal Articles
Attention and behaviour on fashion retail websites: an eye-tracking study
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2022) 35 (7): 2219–2240.
Published: 09 November 2021
...Rosy Boardman; Helen Mccormick Purpose The purpose of this paper is to identify attention, cognitive and affective responses towards a fashion retailer's website and the behavioural outcomes when shopping online. Design/methodology/approach 52 eye-tracking tests and 52 qualitative semi...
