... attention to support and encourage social interaction to enhance browsing experiences on a SSW. Originality/value Existing studies about browsing behavior mostly focus on traditional online e-commerce website. This study represents the first step toward understanding browsing activity on SSW. Moreover...

...) Behaviour Brands The pace with which artificial reality is advancing as a form of consumer engagement necessitates a better understanding of how augmented and three-dimensional virtual reality allow firms to interact with their customers in more intense and engaging ways (Yadav and Pavlou, 2014...

...-use rights only Behaviour Behavioural theories Empirical study E-service Cognitive theories Young consumers’ browsing behaviors are driven by both entertainment (hedonic) and utilitarian/informational needs (Gross, 2004). Prior research shows that perceived product (here service app...

...Moutusy Maity; Kallol Bagchi; Arunima Shah; Ankita Misra Purpose The purpose of this paper is to identify a model that provides explanations for normative behavior in information technology (IT) use, and to test the model across two different types of normative behavior (i.e. green information...

... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Behaviour Technology adoption Adoption Developing countries E-commerce Online shopping End users B2B B2C B2G G2C Given the pace of information and communication technologies (ICT...

... al. (2017) , “gamification differs with games at the purpose of play. Gamification focuses on changing players’ behaviour, engagement with their environment and co-players who may also be fellow customers or service providers towards achieving meaningful interaction and engagement...

... in Chinese network game industry. Yanni Liu can be contacted at: mer2013@163.com 22 02 2016 25 11 2017 04 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Behaviour Continuance Adoption Hypothesis testing...

..., as this is a factor which has been largely ignored in contemporary accounts of compliance behaviour. This study is also original, in that it fills a methodological gap, by balancing the voices of both user representatives and senior organisational stakeholders, in a single study. Table I Prior research...

.... Sajad Rezaei can be contacted at: mmg.sajad@gmail.com 23 12 2015 12 08 2016 10 11 2016 14 01 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Behaviour Partial least squares E-marketing E-tailing Companies...

... at: lingzhao@mail.hust.edu.cn Behaviour Virtual community Structural equation modelling Computer-mediated communication (CMC) Brands Microblogs have gained immense popularity among various social network platforms (Zhang et al., 2015) during the recent years. Twitter’s user base...

... Limited Licensed re-use rights only Behaviour change Behaviour Virtual community Socio-technical theory The negative online disinhibition effect is the concept used to refer to the negative results of this loss of inhibitions, usually manifested in aggressive behaviors that apparently...

... impression management strategies where “individuals only post things they believe their broadest group of acquaintances will find non-offensive” (Marwick and Boyd, 2011 , p. 122). Akin with the practice of “region behavior” (see Goffman, 1973) SNS offer some ability to segregate audiences through privacy...

... information services. Self-efficacy is defined as “the conviction that one can successfully execute the behavior required to produce the outcomes” (Bandura, 1997). This is another predictor variable in the HBM that can influence health-related behaviors. Normally, people do not partake in new activities...

... and calculative commitment, which in turn affect knowledge outcomes, suggesting the important role of the perceived quality in stimulating a member’s post-adoption reactions. Originality/value This study contributes to the research on post-adoption behavior in an e-community context by accounting...

... and Tjosvold, 2011). In light of the high potential costs of inappropriate posts, it is in the interests of the organization to conceal inappropriate behaviour and material from those observing them (Vaast and Kaganer, 2013). In normal impression management settings this is achieved by separating the spaces...

... such communities, including obtaining information, developing one’s knowledge and skills with regard to particular products, and enjoyment or socialization (Zaglia, 2013). Dong-Hee Shin can be contacted at: dshin1030@gmail.com © Emerald Group Publishing Limited 2016 Behaviour Brands Community...

...Li-Chun Huang; Wen-Lung Shiau Purpose – The purpose of this paper is to investigate the factors that affect how people maintain their friendships by using information on Plurk. Design/methodology/approach – This study extended the Theory of Planned Behavior model to include both...

... linked to the second-order factor. User competence is then significantly related to IS infusion, both explorative use and exploitative use. Research limitations/implications – This study discusses individual usage behavior related to IS infusion usage. The authors conceptualized that exploitative...

...Alemayehu Molla; Ahmad Abareshi; Vanessa Cooper Purpose – The purpose of this paper is to analyze the beliefs and attitudinal factors that affect the private sphere pro-environmental behavior of information technology (IT) professionals in using personal computers. Design/methodology/approach...

... Continuance Behaviour Partial least squares Online learning Learning Students Hong Kong Information technology (IT) has been increasingly leveraged to support teaching and learning in classrooms (Martins and Kellermanns, 2004 ; Voogt et al., 2005 ; Selwyn, 2007 ; Wan et al...