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Keywords: Big data analytics
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (6): 2279–2301.
Published: 04 September 2023
...Hsiao-Ting Tseng; Shizhen (Jasper) Jia; Tahir M. Nisar; Nick Hajli Purpose The advantages of applying big data analytics for organizations to boost innovation performance are enormous. By collecting and analysing substantial amounts of data, firms can discern what works for their customer needs...
