... Mobile health community loyalty Information seeking perspective Information need Brand loyalty Trust Satisfaction Information quality Privacy Mobile technology has transformed the health service business model from being hospital-centered to being patient-centered or consumer-centered...

...) to smartphones, and, in turn, affects their brand loyalty (i.e. attitudinal and behavioral brand loyalty), further advancing the knowledge of product design and brand management. Design/methodology/approach This work used survey data from 456 Taiwanese with experience using smartphone. Structural equation...