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Keywords: Branded app
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (4): 1385–1413.
Published: 17 May 2022
...Zhenzhen Zhao; Zhao Huang Purpose Although brands have developed mobile applications (apps) to offer consumers new experiences, low app usage numbers indicate the need to develop a systematic, practical evaluation framework for branded app design that specifies concrete design features. Design...
