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Journal Articles
Attention and behaviour on fashion retail websites: an eye-tracking study
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2022) 35 (7): 2219–2240.
Published: 09 November 2021
.... The product listings page was the most frequented and had the most time spent on it. Consumers enjoy browsing for products and adding them to their basket to evaluate them together later. Customisation and personalisation features are the most valued due to their ability to make the experience more convenient...
