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Keywords: CRM implementation
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2026) 39 (2): 739–765.
Published: 11 March 2025
...Alexis Gonzalez; Cynthia Riemenschneider; Gina Green Purpose This study seeks to understand what organizational changes are occurring within two vertical cloud-based customer relationship management (CRM) implementations using socio-technical systems (STS) theory. Design/methodology/approach...
