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Keywords: Casual selling
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (2): 940–965.
Published: 18 April 2022
... of a novel structural practice that we call casual selling. Findings The findings show that casual selling allows non-professional sellers' involvement in C2C-SCPs through three broad categories of practices: priming oneself, producing commercial operations and valuing others. Within these three...
