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Keywords: Cognition–affection–conation
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Journal Articles
The effects of cognitive dissonance and self-efficacy on short video discontinuous usage intention
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2024) 37 (4): 1514–1539.
Published: 19 May 2023
... This study adopts a Cognition–Affection–Conation (CAC) framework to analyze short video social media discontinuous intention on the basis of cognitive dissonance theory (CDT) and self-efficacy theory. The empirical evaluation of the research model was conducted using SmartPLS 2.0 and was based...
