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Keywords: Cognitive fit
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Journal Articles
Scale development for analyzing the fit of real and virtual world integration: an example of Pokémon Go
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Journal:
Information Technology & People
Information Technology & People (2023) 36 (2): 500–531.
Published: 02 March 2022
... and the integration of the game's virtual world and reality. The paper intends to integrate the models of stimulus-organism-response (S-O-R) and information systems success with cognitive fit theory to explore the fit and reactions of users in the integration of real and virtual worlds. Design/methodology/approach...
