Keywords: Cognitive response
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Journal Articles

Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty

Chia-Lin Hsu, Yen-Chun Chen, Tai-Ning Yang, Wei-Ko Lin, Yi-Hsuan Liu
Journal: Information Technology & People
Information Technology & People (2018) 31 (3): 886–907.
https://doi.org/10.1108/ITP-07-2017-0206
Published: 08 May 2018
... modeling was employed to test the proposed model and hypotheses. Findings The results indicate that the product design significantly affects both cognitive response and affective response, which, in turn, significantly affect both attitudinal brand loyalty and behavioral brand loyalty. The findings...
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