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Keywords: Commitment-trust theory
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Journal Articles
A binding tie: why do customers stick to omnichannel retailers?
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2023) 36 (3): 1126–1159.
Published: 08 June 2022
...Sheng-Wei Lin; Eugenia Y. Huang; Kai-Teng Cheng Purpose This study employed the commitment–trust theory in social psychology and relationship marketing to explore female customers' perception of channel integration quality in omnichannel retailing and its influence on their relationship commitment...
Journal Articles
Exploring “high tech” and “high touch” interaction capabilities: aligning the IT portfolio with customer and supplier relationships
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2021) 34 (2): 862–886.
Published: 18 May 2020
... Licensed re-use rights only Case study IT/IS management Commitment-trust theory Relational view of the firm Interorganizational business processes Interorganizational system For decades, firms operating in business-to-business (B2B) markets have been utilizing information technology...
Journal Articles
Relationship or contract? Exploring the key factor leading to IT outsourcing success in China
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2015) 28 (3): 466–499.
Published: 03 August 2015
... relationship. It also gives some implications on how to evaluate IT outsourcing success in China, an emerging market for IT outsourcing. © Emerald Group Publishing Limited 2015 IT/IS management Commitment-trust theory Interfirm governance Offshoring/outsourcing RET has its root...
