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Keywords: Commitment-trust theory
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Journal Articles
Information Technology & People (2023) 36 (3): 1126–1159.
Published: 08 June 2022
...Sheng-Wei Lin; Eugenia Y. Huang; Kai-Teng Cheng Purpose This study employed the commitmenttrust theory in social psychology and relationship marketing to explore female customers' perception of channel integration quality in omnichannel retailing and its influence on their relationship commitment...
Journal Articles
Journal Articles
Information Technology & People (2015) 28 (3): 466–499.
Published: 03 August 2015
... relationship. It also gives some implications on how to evaluate IT outsourcing success in China, an emerging market for IT outsourcing. © Emerald Group Publishing Limited 2015 IT/IS management Commitment-trust theory Interfirm governance Offshoring/outsourcing RET has its root...

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