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Keywords: Confidence in judgment
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Journal Articles
Nudge with interface designs of online product review systems – Effects of online product review system designs on purchase behavior
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2023) 36 (4): 1555–1579.
Published: 01 July 2022
.... Using research on confidence in judgment and the Stimulus-Organism-Response (SOR) framework, this study aims to develop a model of the effects of OPR system design on consumer purchase behavior. Design/methodology/approach A study using a two by two by two factorial experimental design was conducted...
