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Keywords: Consumption value theory
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Journal Articles
From freemium to premium: the roles of consumption values and game affordance
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2021) 34 (1): 297–317.
Published: 17 April 2020
... values in the minds of consumers is critical in explaining their behaviors (Sweeney et al., 1997). The validity of consumption value theory has been widely acknowledged, and previous studies have identified various value components in different contexts. Previous studies, which rely...
