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Keywords: Consumption values
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (1): 422–448.
Published: 09 February 2023
.... To counter this, OTT service providers must strategize proactively to retain and acquire new users once the pandemic abates. Positing that understanding the consumption values that users ascribe to OTT platform usage can provide useful customer retention insights, the purpose of this paper is to use...
