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Keywords: Coping appeal
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (1): 362–386.
Published: 01 February 2022
... design strategies which are easier to operate in practice. Based on protection motivation theory (PMT), the current research aims to explore the antecedents of cognitive appraisals by focusing on message design strategies of fear appeal and coping appeal. Design/methodology/approach A two-stage...
