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Keywords: Customer engagement patterns
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2018) 31 (2): 595–614.
Published: 03 April 2018
...Vidyasagar Potdar; Sujata Joshi; Rahul Harish; Richard Baskerville; Pornpit Wongthongtham Purpose The purpose of this paper is to develop and empirically test a process model (comprising of seven dimensions), for identifying online customer engagement patterns leading to recommendation...
