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Keywords: Customer values
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2020) 33 (4): 1303–1326.
Published: 15 January 2020
...Pantea Foroudi; Maria Teresa Cuomo; Mohammad M. Foroudi Purpose Social media as a competitive marketing tool deliver online platforms for retailers to get closer to their consumers/visitors/shoppers through continued interaction. The purpose of this paper is to scrutinize how customer values...
