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Keywords: Data protection legislation
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2024) 37 (4): 1674–1695.
Published: 14 June 2023
... and in control of their data. As such, this paper examines consumer expectations and experience of privacy and personal data collection when using personalised services regulated by GDPR-2018. Online privacy Personal data Personalised digital marketing Data protection legislation Consumer...
