... with a lower acceptance of digital nudging. Finally, we provide evidence that the acceptance of digital nudging is also crucial for trusting digital systems where nudges are oftentimes embedded in. Research limitations/implications The paper contributes to the literature on digital nudging by providing...

... demonstrates the potential for digital nudges to facilitate more environmentally friendly decision-making on online flight booking websites. Design/methodology/approach The authors used the digital nudging design process to implement two nudging interventions in an experimental setting on a fictitious...