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Keywords: Discontinuance
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Journal Articles
Exploring the drivers of brand fan page follower discontinuance intention: an adaptation of the Furneaux and Wade's framework
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2020) 33 (5): 1381–1401.
Published: 24 June 2020
... of a company's social media strategies. Drawing upon Furneaux and Wade's discontinuance framework, our study develops a research model to understand the BFP user's intention to discontinue following a BFP. Design/methodology/approach An empirical study was conducted through an online survey of Chinese social...
