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Keywords: Donation intention
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Journal Articles
The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2023) 36 (6): 2587–2610.
Published: 30 September 2022
... the fundraising goal is still a challenge. This study seeks to understand what drives the donation intention in charitable crowdfunding features on social media platforms by examining the roles of social experience, empathy and personal impulsiveness. Design/methodology/approach A survey questionnaire...
