... processes in consumers, leading to behavioral changes. Despite its application, a gap remains in understanding how these gamification affordances in e-commerce contexts impact customers' perceived values and drive recommendation acceptances. Design/methodology/approach Employing affordance theory...

... of measuring online shopping behavior of female shoppers in connection with their digital information literacy skills. Digital information literacy Digital information literacy skills Digital literacy ICT literacy Online shopping Online shoppers Online shopping behavior e-commerce Consumer behavior...

...Ruilin Zhu; Aashish Srivastava; Juliana Sutanto Purpose Despite grave public concerns over information privacy and ongoing academic explorations of privacy policy, there is a general lack of understanding toward this issue in the legal context in China, the largest e-commerce market in the world...

... is the corresponding author and can be contacted at: nrananp@gmail.com 01 06 2018 17 11 2018 26 01 2019 14 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only E-inclusion/exclusion Information society E-commerce Wireless technology...

... 2019 Emerald Publishing Limited Licensed re-use rights only Trust E-commerce Structural equation modelling End users Interactive media In today’s global environment the internet is playing a major role in the online accommodation industry changing the way travelers search...

... from a university in Bangladesh. Then a survey was conducted to capture their opinion based on the previous experiment. Findings The study identified that in e-commerce, OP and trust have potential impact on pursuing consumers’ PI. Traditionally, price is always an issue in marketing; however...